Story of the Week
What do publicists actually do?
There are lots of different publicists, but for the most part — we, (I), pursue “organic” press opportunities. This means that I don’t pursue paid Ads and instead rely on my relationships with media contacts & my understanding of newsworthy story angles to secure press features.
This type of media coverage allows audiences to connect with brands on a much deeper level…because it doesn’t. feel. salesy.
People aren’t stupid. We know when we’re being sold to!
The way that I think about organic press is, you get to nurture relationships with your audiences on a mass scale, create a strong brand image, and inspire a positive buying culture as a byproduct of your new brand awareness.
Why Paid Press Won’t Boost Your SEO (And What Will)
Did you know that paid or sponsored features do NOT perform the same as organic ones? What Happens When You Pay for a Feature
When your brand lands a sponsored or paid article — meaning money exchanged hands to be included — that feature often includes tracking tags or metadata like:
