5 Things You Can Do To Capitalize On Your Press Features
In my opinion, press is ‘almost’ just as good as what you do with it. What I mean is, yes, it gets us in front of new audiences, creates a foundation for SEO, establishes new points of entry to our businesses, positions us as experts, etc., etc., but there’s so much more that we can do with our features to really amplify our brands.
I have seen so many clients build sustainable, big, and consistent sales growth just by implementing my 5 fave tips to capitalize on their existing media coverage. ⬇
Create a press page on Your website – Once you start gaining press, it is always beneficial to create a press page on your website. This allows you to gain credibility with your audience, build trust amongst new leads, and showcase bragging points that can help you secure future press opportunities!
Tell your audience about it – Yes, I want you to brag! Notifying your audience that you were featured on a particular publication, podcast, or tv segment builds trust (especially if they were already fans of the media outlet). This can be done through your monthly newsletters, social media platforms, or at the beginning of any speech / presentation / webinar / masterclass, you get the point...
Save your press wins on socials – Instagram, Facebook, Tiktok, whatever it is that you use -> make sure that you put your press features somewhere visible. I personally use Instagram and tell all of my clients to create a Highlight just for their press. Doing this allows press contacts to review your past features quickly through their vetting process as well as provides a spot for prospective leads to review your press history… and again continues to 'build trust'
Reference when you introduce yourself, every time – First off, I highly suggest including your press wins in your elevator speech. You can say something like "My name is X, a X, X, X, I have been seen in X...." This is a great way to earn credibility to whoever you are speaking with and allows anyone new or existing to know that you've been approved by a trusted media source.
Leverage for future features – This is especially true for speaking opportunities such as podcasts and tv shows that may want to research their guest's ability to interview or be "seen." If you're trying to get on a show that requires you to show up in a particular way, it is always good to provide an example for reference